CALL OF THE WILD - INSPIRED BY ADVENTURES OUTSIDE AND THE NEED TO ESCAPE

CLIENT BRIEF - "A commercial design with a typography/word element. The design has to be flexible for various card and gift products"

Influenced by the paradox of ‘urban natural’ trends I wanted to create a range of designs that reflect the juxtaposition between modern, urban living and the natural world. These designs explore themes of technology and the need to seperate ourselves from it from time to time, discovering and embracing an ancient pull within us all, the ‘call of the wild’.